Numerous challenges are being addressed by Pakistan Digital Ratings, including different account interactions, brand loyalty, and socialist structures. Although technical procedures are still employed to get the data after it has been cleaned and filtered to exclude non-organic reach, Twitter is utilized to collect the majority of ratings from company accounts. These ratings are calculated using the number of impressions and social shares. The competent application of the control mechanisms ensures that our audience receives the most trustworthy results. As a result of honest viewership being offered, the general public now has access to the top Shows on Twitter, which are major participants in their sectors.