Haji Abdul Razzak Yaqoob, a businessman from Pakistan, founded the ARY group of companies in Dubai and turned it into a holding company. Haji Abdul Razzak Yaqoob is the firm's current chairman (ARY). ARY Digital, which was first known as the Pakistani Channel, was launched in the United Kingdom in December 2000 in order to address the growing demand for entertainment in the UK with a South Asian emphasis. ARY Digital changed its name from the Pakistani Channel when it was rebranded. The unique offering of the channel as well as the content of the channel led to an incredible amount of popularity over a relatively little period of time of just three years, which permitted increasing expansion and broadcasting into other countries. This occurred within a time frame of only three years. Samacom, a monopolizing uplink provider based in the UAE, is the company that this teleport station uses in its capacity as the uplink teleport station.
In addition, it transmits educational programs that are targeted at children and teenagers, as well as talk shows that tackle societal issues that are harming women in Pakistan, such as domestic abuse against women and early marriage. In the beginning, the channel was structured in a way that was comparable to that of PTV Prime and other other South Asian broadcasters. There were periods of time during the day when soap operas were shown, and at the start of each hour, there were news headlines broadcast. Even though the major focus of the network was on political discussion shows and dramas with a lot of emotional intensity, the network's news coverage was immediately commended, and this was despite the fact that the primary concentration of the network was on these things.
ARY Digital allows users to access a wide range of entertaining content, including drama serials and variety programs among other types of programming. Mera Saeen, Dareechay, Shehr-e-Dil k Darwaze, Main Manto, Saraab Daagh, and Mere Paas Tum Ho are some of its most well-known programs. Mere Paas Tum Ho is now one of the shows on Pakistani television with the greatest ratings. Main Manto, Saraab Daagh, and Saraab Daagh are a few of the other well-known programs that air on this channel.